Summary of Qualifications

    Highly motivated and results oriented professional with over 17 years experience in marketing, advertising, promotion and graphics.  Extremely productive with ability to work independently and within cross functional  teams.  Demonstrated strengths in:

     System Development:

    Significant hands-on experience and knowledge of web site design, architecture and technologies. Effective project manager who is professional, enthusiastic and action-oriented.

      Communication:

    Excellent written and oral communication skills. Readily establish rapport with internal and external customers. Assertive leader who identifies easily with customers responding to their individual needs.

      Organization:

    Expertise initiating, planning and implementation of e-commerce/internet marketing strategies. Good analytical and problem-solving skills. Able to successfully mobilize resources to produce results.
 

VP of Marketing

Overseeing the marketing of the EnterTo.com website

·         Assisting with corporate website maintenance and updates.
·         Deciding marketing strategies.
·         Creating and performing presentations.
·         Developing and implementing PPC strategies.
·         Developing and implementing viral campaigns  
·         Experiencing building marketing oriented conversion-materials (web landing pages, videos) and optimizing performance of those assets

2003 - 2006          Wine.com                                           San Francisco, CA

Merchandise Director

Overseeing the sales and marketing of wine accessories and wine gift baskets

·         Choosing what wine accessories to sell on the site.
·         Deciding marketing strategies for selling wine accessories.
·         Overseeing wine basket sales & inventory in the 11 warehouses.
·         General trouble shooter for each division.
·         Revamped both the invoicing method and SKU procedure

2002 - 2003          Audio On Demand                                           San Juan Island, WA

COO

Overseeing daily operations of turning a 500 album catalog into CD's. Getting the CD's into the marketplace, & licensing intellectual property rights.

Part of the sale of Aardwolf Marketing to Audio on Demand was that I would spend a year helping that company to move forward into the online world.

·        Setting up online distribution
·         Setting up distribution into the real world to get the CD's into the hands of record stores & rack-jobbers.
·         Overseeing every aspect of making a CD. Including QA of music, artwork and CD cover design, printing,
      packaging & shipping.
·        Finding new methods of distribution by licensing the intellectual property rights of the music. Digital 'online'
      juke box's in bars, Starbucks compilation CD's, etc

1999 - 2002          Aardwolf Marketing                                           Napa, CA

Owner/Founder

Handling the Internet marketing for several local companies.

·         Setting up online stores.
·         Placing customers high in the major search engines
·         Creating & placing ad banners for customers in strategic places on high traffic websites.
·         Bringing new business as well as traffic to our customer’s websites.
·         Monitoring traffic through various tracking programs.
·         Sold Aardwolf Marketing to Audio On Demand

1990 - 1999 E-Music/Nordic Entertainment Worldwide Napa, CA

VP, Marketing (emusic.com co-founder) 1995 – 1999

Development and implementation of e-commerce/internet marketing strategies. Direct operations of marketing, web development and customer fulfillment.

·         SALES- Sold $250,000 of start-up shares.
·        Oversaw the web-design and Internet marketing of emusic.com
·         Developed and executed a marketing plan.
·        Managed daily activities within company such as marketing, services, accounting, sales.
·        Hired and trained staff.
·      Made history by being the first in the world to sell digital music via the Internet
·    We sold the company for a substantial amount to the Goodnoise Corp.

VP, Operations 1990 – 1995

Direct promotions and catalog production. Day-to-day management of business activities and personnel.

·       Oversaw the promotion of local bands and their promotional materials.
·         Increased the popularity and show ‘draw’ of the bands on our label.
·         Nordic Entertainment evolved into Emusic when technology evolved to meet our vision.

1988 - 1993 Barrett Brothers Productions
Fairfield, CA

Owner

Promotions and video production business. Responsible for sales, marketing, graphic design, production and quality control.

·         Manufactured promotional materials and videos for my clients.
·         Designed Logo’s and promotional artwork for my clients.
·         Merged Barrett Bros. Productions with Nordic Entertainment